Creative Strategy. Flawless Execution. No Bull.

Branding Then and Now

Branding used to be simple. Your symbol was burned into a cow’s derrière with a long piece of metal you pulled from the fire. (Ever heard a cow scream? It’s not pretty.)

But times have changed, and so has branding. Unless you’re a cattle rancher, in which case you probably don’t need my services.

I work with searing hot content, not searing hot cow hide.

Try writing that, ChatGPT.

You?

You, You, You

You’re doing something that’s never been done before. Or maybe it has, but you’re doing it in a whole new way—beyond just AI. You’re driven to make the world a better place and are looking to create a loyal following of true believers to join you.

You need to generate revenue now but not at the expense of building a brand that people love and easily recognize down the road. 

There’s product-market fit (sort-of), and you know that now is the time to invest in the future of your brand. 

Maybe you’re not sure which marketing channels or forms of marketing to start with (whitepaper? webinar?) or how to measure success. 

You need help to get it right, someone to look you in the eye and tell you it sucks or to stand behind you scowling at the nay-sayers when you take a risk. 

And maybe public relations sounds like something you should be doing, but where to begin?

Not to worry, this is what I do. I have a proven process, a creative mind, an open heart, and I got you. But enough about me…

Me, Me, Me

For the last decade, I’ve offered my talents as a strategist and wordsmith to a pioneer in SaaS HR Tech that achieved 100x revenue growth during my tenure.

I wrote hundreds of blog posts, articles, popular ebooks, and case studies. Grew our list to over 100k subscribers, produced two highly ranked podcasts, and developed the extraordinarily valuable HR Superstars sub-brand.

From there, I built the marketing communications function. Leading our PR efforts, I landed hundreds of media hits including in top tier outlets like The Wall Street Journal, Inc., and Business Insider (Yes, that’s me at Burning Man.)

I helped craft keynotes and a speaking strategy for our thought leaders and built a highly successful awards program that won culture, product, and growth awards, including Fast Company’s Most Innovative, a Gold Stevie, the coveted Great Places to Work® certification, and the Deloitte Fast 500.

I worked with leadership and investors to develop the strategy and narrative for three notable funding announcements, and crafted several iterations of our branding, messaging, and positioning.

Imagine what I can do for you.

  • "When I met David, I was little more than a pile of blue fabric, but with his help I've been featured in videos with millions of views!"

    Little Ginger

  • "He was so gentle."

    Bessie

  • "After the 'unpleasantness', David executed a campaign to restore my image ... and my dignity."

    Butterfly Babe

  • David helped me develop emotional intelligence and compassion. The chainsaw thing was my idea.

    Elonn Musk (sort of)